How I strengthened the digital growth engine of a UAE-based wall-art platform through paid acquisition, SEO, conversion optimization, lifecycle marketing and automation.
Drawdeck is a UAE-based online platform where customers can discover and order curated wall art, art prints and canvases for homes and commercial spaces.
The experience brings together contemporary art, online shopping and fast UAE delivery while supporting independent artists.
The opportunity was to turn visual inspiration into a seamless purchase journey.
The brand had a distinctive product and active digital channels, but growth required a more connected system across acquisition, conversion, retention and service.
As Digital Performance Manager, I worked across the full commercial journey—from the first search or ad impression to repeat purchase and post-order support.
I optimized Google Ads to connect Drawdeck with shoppers actively searching for wall art, framed prints and artwork in the UAE.
Campaign messaging emphasized product quality, UAE delivery, new arrivals and framed-art categories—helping users move quickly into relevant collections.
Paid media was managed against commercial outcomes, not traffic alone.
I improved website content and search visibility to capture sustainable, non-paid demand for valuable wall-art searches.
Drawdeck gained prominent organic visibility for searches such as “Buy Wall Art in Dubai,” supported by search-focused content and stronger website relevance.
The objective was to build discovery beyond paid media.
I developed behavior-driven email campaigns that brought product discovery back into the inbox through curated artwork, new arrivals and seasonal moments.
Artwork-led storytelling, behavioral targeting and dynamic product feeds made retention communication more timely and commercially useful.
I implemented a WhatsApp order-tracking flow that collected order details, validated customer input and returned status information through an automated workflow.
The work connected acquisition, conversion, retention and automation into a more measurable digital growth engine.
Achieved within three months by addressing high-impact churn points across the e-commerce funnel.
At Drawdeck, I went beyond campaign management—bringing together paid search, SEO, conversion optimization, lifecycle marketing and automation to create stronger customer experiences and measurable outcomes.
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